I have always loved analogies. They have helped me to grasp concepts that are unfamiliar and more fully understand complex ideas. In Chip & Dan Heath's book "Made to Stick", one of the priciples of "sticky ideas" is concreteness. The human mind is wired to understand concrete ideas. A good concrete anaology is a perfect way to illustrate an ambiguous idea.
Of course Jesus knew this when he used the "vine" as an analogy in
John 15:5 - "I am the vine and you are the branches". I have come to appreciate the anaology of pruning, feeding, caring and abiding that He requires to live a fruitful life.
Through VineWorks Marketing I, humbly, have also used the vine as an anology to help make the ideas of branding and marketing more concrete. The vine is your brand. In order to bear fruit (customers, loyalty, profits) you must nurture the vine. You must abide in the brand -avoid anything that isn't true to the brand. You must prune occasionally - get rid of practices that take energy away from the vine. Most importantly you must feed and nurture the vine - consistently keeping the brand and message in front of clients, employees and prospects.
At VineWorks Marketing we use our considerable experience to help nurture your vine. We utilize promotional products and business gifts to Promote Your Brand.
VineWorks Marketing is also committed to being a faithful steward and responsible member of the community. We constantly strive to give of our time, talent and treasure to charitable organizations through sponsorships and gifts.
Traye Fuqua - President and Founder
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